The Workbook, its instruments and your work, in one account
The framework, and the instruments that put it to work.
Clarity on how the primary market decides
How galleries select, how institutions validate, how collectors read a practice. The logic exists, and it is rarely explained to the people it judges.
A structural reading of where your practice stands
The diagnostics establish your position against the market's own criteria, and name the gap that holds it back.
A Workbook that sets the framework out in full
Ten parts and forty-three chapters on pricing, representation, positioning and visibility, with the instruments that apply them.
The documents that present your work properly
Seven templates built to the reading conventions of European and American galleries: bio, dossier, available works, price list.
The platform
A platform that takes you through the work.
We built one platform that answers all of it. The Workbook establishes where a practice stands today, names where it is going, and sets out the strategy between the two. The diagnostics, the pricing calculator, the calendars and the templates carry it out, and the account keeps every step.
Two instruments built for the same objective.
The Workbook resolves the mechanics of the primary art market into the decisions a practice faces: pricing a work, approaching a gallery, weighing a representation agreement. Ten parts and forty-three chapters, with the three diagnostics, the pricing calculator and the two 2026 calendars that apply them, in one account that keeps your progress and your results. Paired with professional templates built to gallery standards.
Workbook, 2026 edition
The Strategic Workbook
How galleries read a practice, how collectors decide, how pricing places an artist in a segment. Ten parts and forty-three chapters, with the diagnostics and the calculator that apply them.
Explore the workbook
Professional templates
Professional InDesign Templates
Seven documents built on the reading conventions of European and American galleries: the format, the hierarchy and the density that signal professional legibility before the submission is opened.
View the templatesThe pricing calculator
Are your prices structurally sound?
We built a pricing calculator that answers the question. It audits the pricing architecture you already use, establishes whether a revision is structurally justified, and prices a new work or a full exhibition from medium, career stage and dimensions.
Ten parts, forty-three chapters, three diagnostics, the pricing calculator and the two 2026 calendars. One payment, and the 2027 updates included.
Buy the WorkbookThe framework to read the market, and the documents to operate in it. Both, in one account.
Buy the BundleSeven documents built on European and American gallery standards. An artist is read on paper before a single work is seen.
Buy the Templates